Author Archives: Elisa Berger, Ph.D.

Elisa Berger, Ph.D.

About Elisa Berger, Ph.D.

Elisa Berger, Ph.D., is Principal and President at Cross Country Computer (CCC). Elisa has been successfully helping database marketers achieve their ROI goals for nearly three decades. She earned her Ph.D. in Applied Research at Hofstra University.

Winterberry’s Annual White Paper – Vertical Market Trends in Direct Mail 2009

August 3, 2009 | Posted by Elisa Berger, Ph.D.

Cross Country Computer, along with over 300 other industry leaders, participated in the Winterberry Group’s annual white paper survey earlier this year.  A key takeaway from this report is the evident trend from mass mailings to a more targeted approach … Continue reading →

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List Rental: Modeling Choices (Non Co-Op)

March 17, 2009 | Posted by Elisa Berger, Ph.D.

Finding incremental list rental universe that performs at your desired contribution threshold is critical when optimizing new customer acquisition. Marketers renting vertical lists who want to go beyond hotline prospects or turn a mediocre list into a winner have found great … Continue reading →

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