Category Archives: Email

Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention

June 27, 2024 | Posted by Elisa Berger, Ph.D.

Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of purchase. Online purchases are more conducive to gathering customer names, mailing and email addresses because this information is … Continue reading →

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What is a New Customer? Are we talking about the same thing?

May 11, 2021 | Posted by Elisa Berger, Ph.D.

The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than one way to answer the question and key factors that can impact measurement. 1. Determining Original Purchase The … Continue reading →

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Email Database Check List

March 16, 2021 | Posted by Elisa Berger, Ph.D.

Looking for an easy way to make more money from your existing buyer file?  Expand your marketable universe of email addresses.  Now is the time to make sure you haven’t missed an opportunity to communicate through this budget friendly and … Continue reading →

Posted in Data, Data Management, Direct Marketing, Email, Hygiene, Marketing Strategy, Uncategorized | Tagged , , , , | Leave a comment

Improve Customer Retention by Targeting Segments in Motion

March 15, 2019 | Posted by Elisa Berger, Ph.D.

The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total and number of months since last purchase to date.  In general, more recent customers with higher dollars and … Continue reading →

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Ten Ideas for Triggered Emails

March 7, 2011 | Posted by Elisa Berger, Ph.D.

I recently attended the Spring NEMOA conference in Boston and one hot topic of discussion was leveraging triggered email communication based upon recent behavior for higher order rates.  Today, 20% of emails sent are triggered and the majority is “thrust” … Continue reading →

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Quick Tips and techniques when using Email Append

July 10, 2010 | Posted by Elisa Berger, Ph.D.

With rising costs and being “green” on everyone’s mind, many have increased their budgetary focus on email marketing as a way of contacting and cultivating their customers.  However, not all customer email addresses are gathered at point of sale.  Email … Continue reading →

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