Category Archives: Marketing Strategy

Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention

June 27, 2024 | Posted by Elisa Berger, Ph.D.

Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of purchase. Online purchases are more conducive to gathering customer names, mailing and email addresses because this information is … Continue reading →

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What is a New Customer? Are we talking about the same thing?

May 11, 2021 | Posted by Elisa Berger, Ph.D.

The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than one way to answer the question and key factors that can impact measurement. 1. Determining Original Purchase The … Continue reading →

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Business Lessons Learned 1 Year into the Pandemic

March 24, 2021 | Posted by Elisa Berger, Ph.D.

It’s been one year since the world shut down and a lot has happened. I started writing this in the early days of closure and realized it would be good to share for those who may not have experienced the … Continue reading →

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Email Database Check List

March 16, 2021 | Posted by Elisa Berger, Ph.D.

Looking for an easy way to make more money from your existing buyer file?  Expand your marketable universe of email addresses.  Now is the time to make sure you haven’t missed an opportunity to communicate through this budget friendly and … Continue reading →

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Improve Customer Retention by Targeting Segments in Motion

March 15, 2019 | Posted by Elisa Berger, Ph.D.

The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total and number of months since last purchase to date.  In general, more recent customers with higher dollars and … Continue reading →

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List Rental: Modeling Choices (Non Co-Op)

March 17, 2009 | Posted by Elisa Berger, Ph.D.

Finding incremental list rental universe that performs at your desired contribution threshold is critical when optimizing new customer acquisition. Marketers renting vertical lists who want to go beyond hotline prospects or turn a mediocre list into a winner have found great … Continue reading →

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