Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention
Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of […]
What is a New Customer? Are we talking about the same thing?
The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than […]
Business Lessons Learned 1 Year into the Pandemic
It’s been one year since the world shut down and a lot has happened. I started writing this in the early days […]
Email Database Checklist
Looking for an easy way to make more money from your existing buyer file? Expand your marketable universe of email addresses. Now […]
Prepare Your Business Against Privacy, Postal & Tax Attacks
CCC is an active America Catalog Marketers Association member. If you are concerned about postage regulations, programming for 12K+ tax rates under […]
Improve Customer Retention by Targeting Segments in Motion
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total […]