Things I Learned at the ACMA Forum This May
The ACMA Forum in Washington, DC this May delivered a timely reality check for anyone involved in ecommerce, digital marketing, or basically […]
KPIs for Survival: Keep a Watchful Eye on your 12-Month Buyer Count
Is Your Business Growing—or Losing Momentum? Start With These Two Questions: The answers to these two simple questions surrounding your 12-month buyer […]
Navigating Attribution in a Multi-Channel World
It was such a privilege to be part of a NEMOA panel discussion with Donna Belardi (Chairman & CEO, Belardi Wong), Brian […]
Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention
Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of […]
What is a New Customer? Are we talking about the same thing?
The number of new customers is a popular KPI request of a database provider. Believe it or not, there is more than […]
Business Lessons Learned 1 Year into the Pandemic
It’s been one year since the world shut down and a lot has happened. I started writing this in the early days […]
Email Database Checklist
Looking for an easy way to make more money from your existing buyer file? Expand your marketable universe of email addresses. Now […]
Prepare Your Business Against Privacy, Postal & Tax Attacks
CCC is an active America Catalog Marketers Association member. If you are concerned about postage regulations, programming for 12K+ tax rates under […]
Improve Customer Retention by Targeting Segments in Motion
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total […]