Is Marketplace Data Distorting Your KPIs and Core Strategy?
Many brands have found great success expanding into marketplaces like Amazon, Target, Nordstrom and Walmart. These channels can be a source of […]
Seeing Beyond Top Sellers: How Customer-Level Product Insights Reveal Hidden Segments
Most companies can quickly tell you what their top sellers are. That’s important. But if you want to understand how to keep […]
Why you Should be Tracking Time Between Purchases—And How to Use It to Drive Growth
Some KPIs take time to change—like lifetime value or customer lifecycle migration. While others, like time between purchases, are early warning signs […]
Improve Customer Retention by Targeting Segments in Motion
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total […]