Navigating Attribution in a Multi-Channel World
It was such a privilege to be part of a NEMOA panel discussion with Donna Belardi (Chairman & CEO, Belardi Wong), Brian […]
Best Practices for In-Store Data Collection: Balancing Efficiency, Privacy, and Data Retention
Effective customer communication is crucial for retention and growth, and it begins with the collection of contact information at the time of […]
Improve Customer Retention by Targeting Segments in Motion
The ever popular and highly predictive “RFM” metric provides a static point in time view of your customers by their purchase total […]