Markets
Publishing
The paperless movement has transformed the publishing industry. Apps and online subscriptions are replacing print newspapers and magazines, while abundant free online content reduces the incentive to pay. As publishers adapt to this new landscape, CCC offers solutions that leverage our data management expertise—providing the hygiene, insights, and campaign management needed to drive profitability.
How CCC Can Help
CCC offers tailored solutions to help publishers thrive in the digital age. From optimizing prospecting investments to developing effective contact strategies for timely returns, we provide the support you need.
Our solutions enable analysis and cross-sell targeting across your entire subscriber base through individual and corporate data aggregation and reporting. Save costs by eliminating unresponsive segments with our promotional history database, which helps determine when to suppress contacts from future offers.
For B2B publishers, our Title Beautification process refines targeting and messaging based on position, department, and professional discipline.