MergePlus™
Data is dirty – format inconsistencies, entry errors, and poor practices create challenges for analysis and campaign execution. CCC knows that clean data is essential for effective strategy and target marketing. That’s why we developed MergePlus™, a suite of tools designed to ‘scrub’ your data for optimal aggregation and deliverability.
Data Hygiene and Rehabilitation
Accurate customer and prospect data helps you reach your target audience faster and more efficiently. CCC’s suite of services improves address quality, enhances duplicate identification, and reduces postage costs—driving more profitable marketing campaigns.
Key benefits include:
- Target every name effectively: Reduce postage and improve deliverability with CASS Certification, NCOA, LACS, and suppression services for deceased and prison addresses.
- Eliminate duplicates: Our advanced matching logic and pre-processing steps remove more unwanted duplicates.
- Enhance targeting: Identify, correct, and classify job titles and company names with our proprietary Title and Company Name Beautification programs to boost delivery, response rates, and ROI.
Our expertise in data repair is trusted at the highest levels, including by the U.S. government, which relied on us to develop approved algorithms to reconnect owners with billions in lost shareholder accounts.
Merge Purge
Our tailored matching logic improves duplicate identification, increases deliverability, and enhances campaign responsiveness. We support hundreds of campaigns annually, including projects with over 50 million records.
We understand the need for speed—every week gained in mail recency can boost response rates by 1%. To meet this need, we automate key processes to enhance quality and reduce in-mail cycle times. This includes automated list-of-list reporting at project kickoff and comprehensive mail file analysis with personalized suggestions to improve targeting and acquisition strategies.
Our USPS-approved solutions maximize postage discounts by presorting mail files for better qualification rates, making delivery more efficient and cost-effective.
Additionally, we provide all standard inkjet formatting options through strong partnerships with all leading printers and lettershops.
Cross Country Computer Scores High on the Key Metrics Required for a Superior Merge Purge:
- Accuracy
- Timeliness
- Automation
- Robust Reporting
- Strategic Support
- Simplified Pricing
