CrossMatch™
The rise of new marketing and purchase channels has made it harder to identify true revenue drivers. As a result, campaigns are often disconnected from purchases, causing performance to be understated and decisions to suffer. CrossMatch™ is an automated reporting engine that helps marketers uncover what truly drives sales, enabling more informed decisions.
Understanding Multi-Channel Campaign Performance
- CrossMatch™ links order placers to historical promotions, identifying which targeted efforts drove purchases.
- Tiered customizable matching levels consider campaign file presence, in-home date, name, address, keycode, and response channel.
- The output includes detailed Excel reports analyzing campaign performance and a file that integrates with your marketing database, assigning a keycode to each transaction.
- Choose a reporting frequency that fits your budget and information needs—up to daily updates!
