Markets
Business to Business
Finding the right contact has become a moving target for today’s business marketers. Cost-cutting and consolidation have increased organizational movement, with employees taking on multiple roles. Our proprietary tools are designed to meet the unique needs of B2B marketing. Whether targeting at the contact or site level, we offer tailored processes to optimize every step—from data cleansing to deployment, reporting, and beyond.
How CCC Can Help
From best-in-class hygiene services to custom matching logic and database solutions, CCC is uniquely positioned to help B2B marketers achieve their goals.
Key benefits include:
- Better duplication control: Identify and manage duplicate sites while limiting contacts per business.
- Contact strategy optimization: Differentiate business and consumer records to deliver the right offers to each.
- Proper SOHO targeting: Identify Small Office/Home Office contacts that may resemble consumers.
- Enhanced reach: Standardize business titles to connect with more decision-makers.
We understand the complexities of B2B marketing—job changes, non-purchasing decision-makers, and web-driven purchases make results harder to read. CrossMatch™ is here to help!